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Marketing
Your Web Site
By
Lynn Holter
Congratulations! Your Web Site is finished! Now what? Your first
instinct is to submit to every search engine possible and leave
it up to them to bring traffic to your site. Despite what you may
have been told, it doesn’t happen quite that way. Yes, you
will need to submit to the search engines, and they will eventually
bring traffic your site. It will take anywhere from 3 – 6 months
for a search engine to even get you listed. After that another year
or so to make it to the top of the listings, that is, if you are
extremely diligent in promoting to them monthly and following all
the different rules for each search engine.
There are several ways to market your web site yourself. Your marketing
efforts will yield more results than any other form of marketing.
Include your URL on the following…
* Business Cards – I cannot stress enough the importance
of putting your URL on your business cards!
* Letterhead – also on envelopes.
* Anything your company uses such as statements, invoices, order
forms, etc.
* Anything that your company publishes or advertises.
* Anything your company prints and sends out to people such as fax
cover sheets.
* Include a plug with your Phone Message Service like: “visit
our web site at yourwebsite.com.”
* Window stickers and Bumper stickers.
Basically put your web site address on anything you would put your
company name on.
Check your Chamber of Commerce. Find out if they have a web site
you can add your URL to. Find out if your town has a Visitors Information
center. Find out if you can list your business with them. Also find
out if you can leave brochures or business cards at the center for
people to browse when they visit.
Include your web site URL in your email signature. This way your
site URL is being sent to everyone who receives an email from you
or anyone in your company.
Keep the lines of communication open with your web designer. Remember
it will take a joint effort to make your web site successful. Be
willing to provide information your designer will need in the creation
of your site.
About the Author
Lynn Holter is owner of www.elldesigns.com.
I have have years of experience with web site creation, re-design,
search engine optimization, and web site marketing. I provides my
clients and web site visitors with personal and excellent customer
service. For more information please contact me at lynn@elldesigns.com.
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